ACTIVITIES > accountability programme in the western balkans> International Right to Know Day

International Right to Know Day 28^th September

International Right to Know Day

On the occasion of the (informal) International Right to Know Day, Transparency Serbia organizes a half day conference on the premises of the British Council. The conference itself will include several segments and international speakers.

Prior to the beginning of this conference, members and guests of Transparency Serbia will take part in a brief street event in Knez Mihailova Street (Belgrade), in front of Ruski Car restaurant. During the half hour long event, participants will hand out advertising material (balloons, flayers and buttons) to passersby, with adequate MEDIA coverage.

Since this law has extreme importance for the further democratization process in Serbia and represents essential part of anti-corruption legal framework, Transparency Serbia wishes to provide additional MEDIA presence and raise public awareness of the significance of adopting this law. This is why the TV and radio jingles will be produced and broadcast on electronic MEDIA during the two days, September 27 and 28. Cooperation with B92 MEDIA Company has been assured so far, with prospects of establishing cooperation with few other companies (Studio B, BK…). Along with this, the plan is to distribute advertising material adapted to being publicized in print is planned to all the printed MEDIA TS has established cooperation with (Danas, Glas javnosti, Blic, Vecernje novosti...). It is important to state that the jingles will only be broadcast in the MEDIA companies with which an agreement on MEDIA sponsorship is possible to be reached, signifying that TS will not pay for broadcasting services. Moreover, these companies will have the possibility to further broadcast this material free of charge. Since the Internet has become an extremely important medium and means of information, the jingles will also be presented here at the organization's Internet site.

Basic slogan of this mini campaign is ‘…BUT THEY WON'T SAY', an allusion to the fact that there are information of public interest that are, due to the laws currently in effect in Serbia, only accessible to a limited number of state administration employees and people well connected with authorities.

 Flyer ( 40KB )     Cartoon ( 137KB )     Radio jingle ( Mp3 844KB )     TV jingle ( flash 1,37MB )

ACTIVITIES > accountability programme in the western balkans> International Right to Know Day